UCSF CHV Healthy Discourse series talk on Promoting your Health Research in the Media

September 29, 2017
Noon - 1 PM
HSW-300, UCSF Parnassus

The UCSF Center for Healthcare Value and The Philip R. Lee Institute for Health Policy Studies presents the latest installment in their Healthy Discourse series, this time exploring the sometimes tumultuous relationships between the media and policymakers, researchers, and the public:

How everyone can tell their health care story better…

Friday, Sept 29th, noon-1pm
UCSF HSW-300, Parnassus

Jayne O’Donnell, a longtime Washington, DC, reporter covering consumer safety and health care, now at USA Today, will describe what it’s like to be in the media in DC these days, as well as explain how to break through to busy reporters and what kinds of stories really resonate with readers.

Jayne O'Donnell is USA TODAY’s healthcare policy reporter. She is also co-founder of the new Urban Health Media Project, which trains high school students in Washington, D.C. and Baltimore to report on health disparities, especially their social determinants.

An author, TV contributor and freelance writer, Jayne has appeared on Good Morning America, CBS This Morning, CNN, MSNBC, NPR and C-Span and been published in Woman’s Day, Good Housekeeping and Parents. She has also won several awards for her work, most notably for her 1996 articles in USA TODAY on the dangers air bags posed to children. That reporting prompted many government actions including the “smart" air bags and warning labels in every new vehicle.